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SureID, Inc., Launches SureID™ for Business    


SureID Inc., a federal contractor that has experienced a decade of success in providing identify management solutions to the Federal Government is now aiming its solutions more squarely at the civil sector.

    Anaheim, CA - 30 September 2015

At this year’s ASIS 2015 Conference, SureID, Inc. (www.SureID.com), formerly named Eid Passport, introduced an end-to-end identity management program to businesses and volunteer organizations seeking to manage the identifies of third-party vendors and contractors. 

SureID’s flagship product, the RAPIDGate® Program, provides highly secure gate-access-based facilities – such as military installations, government buildings, federal agencies, manufacturing and distribution sites, ports and commercial ports, and commercial buildings – with high-assurance identity management for a variety of authorized personnel.  The company reports that it has provided in excess of one million cards to federal customers, via RAPIDGate, since 2004.


Jim Robell, SureID’s President and Chief Operating Officer told DSJ that the company, which currently receives the vast majority of its approximately $40 million in annual revenue from the RAPIDGate Program at Army, Navy and U.S. Coast Guard sites, plans to balance that market focus with the name change and a robust push into the commercial sector.

“We are taking our military strength, product and know-how and are making it available for the commercial market for the first time.  We want to provide people with the ability to have confidence in who they are transacting with, who they are letting into their companies, organizations, and homes.”  While EID Passport (now SureID) has had some commercial focus heretofore with the RAPIDGATE Program, company officials note that the SureID Program is uniquely designed for commercial application largely due to the unique feature of the mobile app. This makes the SureID Program more convenient and suitable for commercial application.

Demonstrating the system on the stand at ASIS, Robell explained how SureID Program’s high-assurance identity management solution makes organizations and individuals safer and more secure based on the company’s multi-layer patented process:

·     Register: Biographic information and biometric data is collected securely and conveniently.

·     Identify: In-person identity proofing provides high-assurance identity authentication.

·     Protect: The digital identity is bound to the individual’s biometrics and securely stored for relying party verification.

·     Screen: A rigorous screening process goes beyond a simple background check and involves an extensive address history development, a search of hundreds of sources including “most wanted” and government watch lists, in-person county records checks plus ongoing criminal records monitoring.

·     Credential: Qualified registrants are enrolled and issued a highly secure credential.

·     ValidateA proprietary process for creating digital identities can integrate into a company’s security access system for validation. 

Robell sees the commercial market for SureID as immense and uncharted, estimating that about 30 million people are recurring visitors at U.S. companies and that about 64 million people support volunteer organizations across America.  All of these people need to be efficiently screened, cleared and badged to increase the confidence of companies and organizations that they know who they are letting into their facilities, that they know who is coaching their soccer players and leading their scout troops. 

Transitioning the company’s product and service to the commercial market, he explains, means balancing carefully four considerations: safety/security, convenience, privacy and cost.  Says Robell: “We look to infuse innovation to ensure the SureID Program is the market leader by serving the very most robust solution that addresses these four key factors.”